Our Brand Idea

All Things Considered

Finance may be a numbers game, but life isn’t.

It’s why machines can inform, but only humans can really understand;

to see where another person is coming from and where they want to go.

It’s why people need advisers.

Because advice isn’t just about knowing your options

or the hard facts with no follow-through.

Advice is about empowering you to make considered choices

and supporting you every step of the way.

The considered choice is calm, caring, and compassionate.

It’s attention over automation.

Proactivity over reactivity.

Partnership over transaction.

It’s why GROW considers your needs from every angle.

So you can provide the same support for your clients.

Today. Tomorrow. And way beyond.

Our Brand Behaviour

Our brand behaviour guides our actions,

adds tone and gives clarity to our brand idea.

They are actionable,

far-reaching and easy to implement,

impacting our entire organisation

and differentiating the GROW experience.

On the Pulse

We understand the need for advisers to stay on top of things.

That’s why GROW never misses a beat,

continuously monitoring shifts and changes

in both the financial markets and client’s lives.

This enables advisors to be proactive,

and always a step ahead.

Steadfast Support

We’re here to help our advisers secure the path to success.

We curate solutions that provide a sharp focus on market conditions and

help advisors navigate choppy waters with confidence.

With GROW, advisers and their clients can chart a prosperous path forward.

Made for You

Every person has unique needs and aspirations.

It’s why GROW is designed to provide a tailor-made advisory experience;

our insights, tools and user interface are carefully curated to match the pace,

knowledge, and objectives of each individual.

Hand in Hand

We believe that collaboration leads to deeper engagement.

It’s why we partnered with advisers to co-create and continually evolve GROW;

it’s a partnership built on authentic relationships and

a shared commitment to humanising finance.